The Ephemeral State
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Vintage 1920s Plough's Black and White Dream Book Memphis TN Advertising Booklet — photo 1 of 4

Photo 1 of 4

About this piece

Plough's Black and White Birthday and Dream Book is a vintage advertising booklet issued by the Plough Chemical Co. of Memphis, Tenn. and New York, N.Y. The cover art — a woman with a bobbed, marcelled hairstyle gazing into a crystal ball — is consistent with a 1920s printing date, though no exact year is printed on the piece.

The booklet combines patent-medicine style advertising for Plough's Black and White toilet preparations with astrological readings and dream interpretations, a popular promotional format for the era. Cover shows the Plough's Black and White Toilet Preparations seal ("The Symbol of Excellence").

Specifications
• Type: Advertising Ephemera / Booklet
• Publisher: Plough Chemical Co., Memphis, TN & New York, NY
• Era: c. 1920s (based on cover illustration style)
• Features: Dream dictionary, astrological/zodiac content, beauty product advertising
• Condition: VG — shows age-appropriate toning and wear typical of a booklet this old; please review photos closely

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Keywords: ephemera, almanac, occult, astrology, vintage advertising, beauty history, paper Americana, collectibles, Memphis history, 1920s