Vintage Maltex Cereal promotional ruler featuring colorful mid-century illustrations of children at breakfast. This collectible paper ephemera piece serves as both a functional 6-inch measuring tool and a piece of historical kitchen advertising. Imprinted text reads "No second calls for a 100% BREAKFAST" with listed breakfast items: FRUIT, HOT WHOLE GRAIN CEREAL, TOAST with BUTTER or Fortified MARGARINE, MILK.

Specifications
• Brand: Maltex Cereal
• Material: Cardstock/Paper
• Features: Integrated 6-inch ruler scale, illustrated graphics
• Condition: VG-
• Origin: Made in USA
• Era: Mid-Century

Item will be shipped in secure packaging with fast turnaround.

Keywords: ephemera, kitchenalia, mid-century modern, breakfast food, paper collectibles, retro graphics, childhood nostalgia, americana, cereal premium, advertising art

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